SOMETIMES WHAT I HAVE TO SAY IS JUST MORE THAN 140 OR 280 CHARACTERS.
My Thoughts In Digital Form
November, 14, 2024, By Eric Elliott
The Gap Ad: A Lesson in Marketing Beyond Color, Rooted in Culture
In marketing, moments of cultural resonance can define a brand's trajectory and impact entire communities. I experienced a powerful example of this at the Trainual 2024 Playbook conference when I had the privilege of asking Daymond John, founder of FUBU and star of ABC's Shark Tank, a question about a pivotal moment in his brand's history.
August, 18, 2024, By Eric Elliott
When To Walk Away From A Business Deal
Have you ever had one of those business deals that seemed too good to be true? Yeah, me too. Let me tell you about a partnership that almost was – a deal with all the makings of a success story, but ultimately fizzled out in a frustrating, time-wasting fashion. And while I won't name names, I'll share the lessons learned so you can avoid similar...
July, 20, 2024, By Eric Elliott
Leadership: How To Build Loyalty and Success by Valuing Your Team
I often tell my team leaders that the hardest thing about business is the people. As a leader, your greatest asset isn't your product or strategy; it's your team. Your team is an asset that leaves every day, and we leaders have the ultimate task of having them come back every day. Imagine having an asset to your business leave every day and...
July, 4, 2024, By Eric Elliott
The Littlefinger Effect in Business
I recently rewatched theGame of Thronesseries with my wife as we waited for the newHouse of the Dragonseason. When we finished the series, I told my wife I had seen a business lesson on this show.
May, 21, 2024, By Eric Elliott
Why Young Lawyers Should Focus on Helping, Not Flaunting Wealth
Hey there, folks! It's Eric Elliott from VIP Marketing & Craft Creative. Today, I want to delve into a topic that's been on my mind lately, especially with the rise of social media: the tendency of young lawyers to flaunt their wealth rather than focusing on what truly matters – helping people.
May, 13, 2024, By Eric Elliott
Insights from the Trenches: Navigating the Art of Scaling with Steve Smaridge
As an entrepreneur constantly seeking avenues for growth and innovation, I recently had the privilege of sitting down with Sales Coach Steve Smaridge for a candid discussion on "Solve The Right Problems". Our conversation delved deep into the challenges and triumphs of scaling businesses, offering invaluable insights that I'm excited to share with...
March, 14, 2024, By Eric Elliott
From Garage to Boardroom: The Rise of the Serial Entrepreneur
There’s a new breed of entrepreneur on the rise. These ambitious go-getters aren’t content with just one successful business; they want to build multiple companies from the ground up. They’re known as serial entrepreneurs, and they’re quickly making their mark on the business world.
March, 14, 2024, By Eric Elliott
Gen Z is bypassing Google Search
Gen Z is the first generation to have been born digital and has never known life without the internet, smartphones, or social media. These young adults will change marketing and advertising forever, as they expect businesses to adapt and provide them with exactly what they want. This means that video search will become even more important than it...
March, 14, 2024, By Eric Elliott
6 WAYS TO SET YOURSELF APART IN B2B SALES
The world of sales can be harsh, even cutthroat at times. With so many companies vying for the same deals and clients, it can be hard not to get swept up in all the commotion. That’s why it’s more important than ever to make yourself stand out in this environment. Getting the attention or and securing the trust of another business is your entire...
March, 14, 2024, By Eric Elliott
8 Popular Types of Entrepreneurships and their Examples
Each entrepreneur has their own path, based on their personality, skills, and environment. However, what they do have in common is that at its core entrepreneurship revolves around the same ideas—developing, establishing, and operating a business.When an entrepreneur defines their personal brand and adequately develops it, it denotes actual...
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