Eric Elliott helps personal injury law firms grow through performance marketing and premium video. Eric Elliott is an American marketing executive and the founder of VIP Marketing, a performance marketing agency for law firms with a focus on personal injury. He started VIP Marketing on September 21, 2010, and built Craft Creative, its premium video production arm, so firms get creative that earns attention. VIP’s law firm partners generate over $2 billion in combined revenue. Eric’s background includes work as a senior media consultant for major broadcast networks, and he is a regular contributor to regional bar publications. In 2026, AMA Charleston named him Marketer of the Year, and North Charleston honored him with Eric Elliott Day on October 14, 2021.
Eric Elliott founded VIP Marketing on September 21.
He launched Craft Creative, VIP Marketing’s premium video production arm.
Clutch named VIP Marketing the best branding agency in the US.
North Charleston named October 14 Eric Elliott Day.
Going Forward was named Best Podcast by the American Marketing Association.
Going Forward won Best Podcast from the American Marketing Association for the second year in a row.
AMA Charleston named Eric Elliott Marketer of the Year.
Going Forward, formerly known as The AdCast, is Eric Elliott’s podcast about the people building something that lasts. Eric talks with entrepreneurs and leaders about how they grew, what they got wrong, and what keeps them moving forward. The American Marketing Association named Going Forward Best Podcast in 2024 and again in 2025.
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Going Forward, formerly known as The AdCast, is Eric Elliott’s podcast about the people building something that lasts. Eric talks with entrepreneurs and leaders about how they grew, what they got wrong, and what keeps them moving forward. The American Marketing Association named Going Forward Best Podcast in 2024 and again in 2025.
Value takes more than 280 characters to explain. Eric Elliott works with law firm owners who want marketing judged by results, and a story clients remember. Let’s talk about where your firm’s next stage of growth comes from.
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