Founder of VIP Marketing | Legal Marketing for Personal Injury Firms

ERIC ELLIOTT

“If You Keep Missing,

You Learn How To Shoot.”

Eric Elliott in profile wearing studio headphones
About Eric Elliott

I Am A Marketer, Not A Magician

Eric Elliott helps personal injury law firms grow through performance marketing and premium video. Eric Elliott is an American marketing executive and the founder of VIP Marketing, a performance marketing agency for law firms with a focus on personal injury. He started VIP Marketing on September 21, 2010, and built Craft Creative, its premium video production arm, so firms get creative that earns attention. VIP’s law firm partners generate over $2 billion in combined revenue. Eric’s background includes work as a senior media consultant for major broadcast networks, and he is a regular contributor to regional bar publications. In 2026, AMA Charleston named him Marketer of the Year, and North Charleston honored him with Eric Elliott Day on October 14, 2021.

2010
VIP Marketing script logo

Eric Elliott founded VIP Marketing on September 21.

2015
Craft Creative logo

He launched Craft Creative, VIP Marketing’s premium video production arm.

2018
Going Forward podcast logo mark

Clutch named VIP Marketing the best branding agency in the US.

2021
Clutch Top Advertising Company South Carolina 2025 badge

North Charleston named October 14 Eric Elliott Day.

2024
Award badge: Spark Awards and AMA Charleston Marketer of the Year Winner

Going Forward was named Best Podcast by the American Marketing Association.

2025

Going Forward won Best Podcast from the American Marketing Association for the second year in a row.

2026

AMA Charleston named Eric Elliott Marketer of the Year.

ERIC’S PODCAST

120+
Episodes
1,000+
Downloads Per Episode
Going Forward podcast playing on Spotify on a phone
Going Forward podcast logo

Going Forward, formerly known as The AdCast, is Eric Elliott’s podcast about the people building something that lasts. Eric talks with entrepreneurs and leaders about how they grew, what they got wrong, and what keeps them moving forward. The American Marketing Association named Going Forward Best Podcast in 2024 and again in 2025.

Streaming On :

Apple Podcasts Spotify SoundCloud iHeartRadio YouTube Music
Going Forward podcast logo

Streaming On :

Apple Podcasts Spotify SoundCloud iHeartRadio YouTube Music

Going Forward, formerly known as The AdCast, is Eric Elliott’s podcast about the people building something that lasts. Eric talks with entrepreneurs and leaders about how they grew, what they got wrong, and what keeps them moving forward. The American Marketing Association named Going Forward Best Podcast in 2024 and again in 2025.

120+
Episodes
1,000+
Downloads Per Episode
Going Forward podcast playing on Spotify on a phone
My Two Cents

If you don’t know your value, the world will never raise your price.

Value takes more than 280 characters to explain. Eric Elliott works with law firm owners who want marketing judged by results, and a story clients remember. Let’s talk about where your firm’s next stage of growth comes from.

Eric Elliott smiling at a podcast microphone in the studio
Previous Speaking Events
DIG SOUTH logo
Charleston County School District logo
The National Trial Lawyers Top 100 logo
Berkeley County School District logo
Benedict College Women's Business Center logo
Gray Television logo
Lowcountry Local First logo
MUSC Health logo

ERIC’S IMPACT

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Let’s Connect

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