This outline will change your social media planning forever. There’s a lot that goes into the Perfect Social Media pie – color, photos, captions, hashtags. There is never a lack of options when setting up a Social Media post or plan. But all of that can be misconstrued and your content could lie flat if you don’t use your platforms to better your business. Taken from the writer’s world, the 5 Ws will be a key to unlocking constructive content for your social media planning. Not only should this be used for content, but setting up your social media profiles as a whole.
WHO do you want to reach? (Target)
WHAT do you want to accomplish? (Goal)
WHERE do you serve? (Location)
WHY is your business in place? (Purpose)
WHEN will you deliver? What times are you open? When should people buy? (Time Frame)
HOW are you wanting to attain clientele? (Steps/Plan)
While this is not an end-all, be-all list, it will drastically change how you look at the content you post and the social media platforms that show off your business’s brand. At the end of the day, your content needs right placement to elevate your business. Want to pick my brain? Reach out today for a coaching session.