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Learning From Mistakes: A Business Owner’s Journey


As a business owner, I’ve learned that the journey to success is often punctuated by stumbles and falls. Mistakes, while sometimes disheartening, have served as invaluable lessons, shaping the trajectory of my business and personal growth. Two key lessons that stand out are understanding our value and implementing standard operating procedures (SOPs).

Knowing Your Value

One of the most profound mistakes I made was undervaluing the services my business offered. It took me a while to appreciate the full extent of the value we provided to our clients. If we were instrumental in helping a client generate 10 million dollars, for instance, why were we settling for just a thousand dollars? This realization was a game changer.

Recognizing our worth not only boosted our confidence but also transformed our pricing strategy. We started to price our services according to the value we brought to the table, not just the hours we put in. This shift in mindset led us to attract clients who appreciated our worth and were willing to pay for quality.

Implementing Standard Operating Procedures

The second big mistake I made was neglecting the importance of established processes or SOPs. For the first few years, we operated without clear procedures, causing inefficiencies and errors that cost us time and money.

It wasn’t until year four or five that we realized the need for SOPs. Once implemented, we noticed an immediate increase in productivity and a decrease in mistakes. SOPs provided a roadmap for our team, outlining how tasks should be performed to ensure consistency and efficiency.

When you’re caught up in the busyness of running a business, it’s easy to overlook the significance of having well-defined processes. However, without them, you risk making costly mistakes and losing money.

Looking Forward

In retrospect, these ‘mistakes’ were stepping stones, leading us to better business practices and a clearer understanding of our value. As business owners, we must remember that mistakes are inevitable, but they can also be powerful learning tools.

The key is to not shy away from these lessons but rather embrace them. Understand your value and don’t be afraid to price your services accordingly. Take the time to establish clear SOPs to streamline your operations. With these lessons in mind, you’re well on your way to building a successful and sustainable business.

Remember, the journey of entrepreneurship is not a straight path, but with each stumble comes an opportunity for growth and improvement.

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Learn how I advised brands with over $2 Billion in gross revenue how to utilize the formula of budget, media, and message in their marketing efforts.