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Why Business Owners MUST Have Company Culture

In the business world, we often focus on things like strategy, market positioning, and finding new customers. But there’s one thing that doesn’t get the attention it deserves: company culture. This unseen but powerful element can truly make or break your business’s success. It’s not just about how many people you employ, but the kind of work environment you create and the experiences your team has.

The Importance of Culture

Company culture is not something that’s built in boardrooms or meetings. It grows in the moments in between. This gem of wisdom comes from Simon Sinek, a well-known organizational consultant. Essentially, it’s the shared attitudes, values, goals, and practices that make an organization what it is. It’s all about how your team works together, communicates, and gets along.

Also Read: Your Company Needs Your Business Leadership

Two Great Culture Builders

Let’s look at two people who’ve nailed the whole company culture thing: Arnie Malham and Bill Biggs.

Arnie Malham, a respected advertising executive and owner of a marketing agency, came up with something he calls ‘The Camel Culture’. His take on culture is all about hiring the right people and giving them an environment where they can thrive.

Bill Biggs, another guru in company culture, helps law firms build incredible cultures. He gets the unique workings of legal teams and crafts strategies to promote positive, productive workspaces.

Culture and Your Business

So, what does a killer company culture mean for your business? For us, it’s about looking after our people. We put our energy into educating and nurturing our team, which means they’re in a great position to look after our clients. A strong company culture makes employees feel like they belong, like they’re a key part of the organization, not just hired help.

If you’re part of a remote culture, you’ll face unique challenges and opportunities. In this scenario, having a solid company culture is even more crucial. Something we’ve found helpful is to make new remote employees feel welcome by sending them a coffee or lunch through a delivery service. It might seem small, but it goes a long way in making them feel valued and part of the team.

Remember, you don’t set your company’s culture in meetings – it’s built in the time in between. It’s about recognizing and valuing every team member, creating a positive environment, and making everyone feel like they belong. This will not only make for happier, more productive staff, but it’ll also have a positive impact on your bottom line.

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