I'm Not A Businessman.
I'm A Business, Man.

As Jay-Z says...

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I'm excited to speak with you regarding your business's marketing and growth strategy. Marketing is one of my favorite topics because I know how important it can be for businesses, brands or marketers who are serious about growth.

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I've been producing content regularly. Whether it be blog posts or podcast interviews with other experts in their field - you can find my work here. You won't hear me talk up myself; rather, my goal is to provide value for you by giving you something interesting and worthwhile that will keep you coming back for more.

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Your business cannot afford to not have a great company culture. In this video, we're going to talk about why having a great company culture is in your best interest as not only a business owner, but as a person. Having a great company culture is essential if you want your business to succeed. Not only will a great company culture attract great employees, it will also encourage team collaboration, positive communication and a sense of community. A great company culture is essential for your employees, customers and even yourself. It creates an environment in which everyone can feel appreciated and motivated to do their best work. Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Podcast: https://open.spotify.com/show/57h1TKWmvENS9QhBPDkXdl?si=d562cf19a14b43fe&nd=1 Text: 843-279-5843 Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of The AdCast, a premiere marketing podcast. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others to follow their dreams and positively impact the world. Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it's served to the wrong audience? Generally speaking, you're wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA
This is a recap of the 2023 National Trial Lawyers Summit in Miami, Florida. I spoke on Law Firms and Ad Agencies: How they should work together, how law firms should go about selecting the marketing agency for them, & the pitfalls to avoid. A huge thank you to Harlan Schillinger who is well-revered by so many people in this industry. His knowledge and wisdom are sought after by agency owners, speakers, and law firms across the country. Does your law firm need to level up its marketing? Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Podcast: https://open.spotify.com/show/57h1TKWmvENS9QhBPDkXdl?si=d562cf19a14b43fe&nd=1 Email: Eric@EricElliott.com Text: 843-279-5843 Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of The AdCast, a premiere marketing podcast. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others to follow their dreams and positively impact the world. Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it's served to the wrong audience? Generally speaking, you're wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA #ntl #triallawyers #lawfirmmarketing
Entrepreneurship can be a rewarding and fulfilling journey, but true fulfillment can only be achieved when entrepreneurs give back to their community. The only way to truly make it as an entrepreneur is when your business efforts has afforded someone besides yourself a better life. Many entrepreneurs start their businesses with the goal of making money, but this can become a hollow pursuit if it is not connected to a larger sense of purpose. By giving back to the community, entrepreneurs can see the impact of their work and understand how it is making a positive difference in the lives of others, and build stronger connections with their customers and employees. Not to mention people are more likely to support a business that they know is making a positive impact in their community. Entrepreneurs making deposits in their community can help them develop a sense of gratitude and humility. Starting and running a business can be challenging, and it can be easy to become solely focused on one's own success. By giving back to the community, entrepreneurs can remember the struggles and challenges that others are facing and develop a sense of gratitude for their own success. Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Podcast: https://open.spotify.com/show/57h1TKWmvENS9QhBPDkXdl?si=d562cf19a14b43fe&nd=1 Text: 843-279-5843 Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of The AdCast, a premiere marketing podcast. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others to follow their dreams and positively impact the world. Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it's served to the wrong audience? Generally speaking, you're wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA #entrepreneuradvice #entrepreneur #marketingagency
Entrepreneurs and business owners should be mindful of the way they present themselves on social media. One aspect that entrepreneurs should be particularly careful about is showing off their wealth, because it tends to be universally recognized as a bad look. There are also several reasons why this can be detrimental to their businesses and personal brands. First and foremost, showing off wealth on social media can create resentment and animosity among the public. Many people struggle financially and may feel envious or resentful towards those who flaunt their wealth. This can lead to negative perceptions of the entrepreneur and their business, which can ultimately harm their reputation and bottom line. Secondly, constantly showcasing one's wealth can give the impression that the entrepreneur is out of touch with the struggles of the average person. This can make it difficult for the entrepreneur to connect with their target audience and can ultimately harm their business. Thirdly, entrepreneurs who constantly show off their wealth may be perceived as arrogant or lacking humility. This can be especially damaging for businesses that rely on building strong relationships with customers, such as those in the service industry. Finally, showing off wealth on social media can also be a security risk. Highlighting one's wealth can make the entrepreneur a target for theft or fraud, and can also put them at risk of being targeted by scammers. In conclusion, entrepreneurs should be mindful of the way they present themselves on social media, particularly when it comes to showing off their wealth. This can be detrimental to their personal brand and can ultimately harm their business. Entrepreneurs should focus on building strong relationships with their customers, and showcasing the value and quality of their products or services, rather than their wealth. Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliotts... LinkedIn: https://www.linkedin.com/in/iamericel... Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Podcast: https://open.spotify.com/show/57h1TKW... Text: 843-279-5843 Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of The AdCast, a premiere marketing podcast. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others to follow their dreams and positively impact the world. Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it's served to the wrong audience? Generally speaking, you're wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA #entrepreneuradvice #entrepreneur #socialmedia
It's a bad look for a successful entrepreneur or a business owner to show off their wealth on social media. I believe entrepreneurs need to stop doing this, simply because there should be no reason for anyone to feel the need to convince people online that they have money. Not only do their expensive toys and luxurious homes not prove that they know what they're talking about, but frankly those are not even true indicators of someone's financial situation. Do you know for sure that Lamborghini is really theirs? Are they actually able to comfortably afford that grandiose house they live in? As an entrepreneur and an employer, I believe your primary concern should be delivering a great product, and uplifting those who are part of your team. One of the most fulfilling things about my work is congratulating another team member on buying their first home, or a better home than they've had before. If your business is only making a difference in the lives of your clients, then it is simply incomplete, and your leadership has much to be desired. Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Podcast: https://open.spotify.com/show/57h1TKWmvENS9QhBPDkXdl?si=d562cf19a14b43fe&nd=1 Text: 843-279-5843 Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of The AdCast, a premiere marketing podcast. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others to follow their dreams and positively impact the world. Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it's served to the wrong audience? Generally speaking, you're wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA #entrepreneuradvice #entrepreneur #socialmedia entrepreneur mistakemistakes to avoid as an entrepreneur
Olaf van Gerwen is the co-founder and Global Creative Director of Chuck Studios, the world’s first and only global food advertising specialist headquartered in Amsterdam, with branches in Los Angeles, Moscow and London. Before starting Chuck Studios, he filmed and directed over 600 commercials in 30+ countries for which he won multiple Lions, Epica’s and Effies. Chuck Studios is where food goes to get famous. High speed shooting, computer controlled robotics and complex special effects are put to work to deliver mouth watering images. Over the years Chuck Studios has added strategy to its offering. It currently helps food brands around the world develop their Culinary Identity: a strategy that turns food into distinctive brand assets by dictating how it behaves, how it interacts with its surroundings and by designing the universe it lives in. In this episode we discuss how Olaf actually landed into the food advertising industry, the lack of individuality between competing brands, how to develop a culinary identity, the brilliance of Cheetos advertising, what the crew eats when filming a food commercial, the influence food ads have on shaping behavior, and much more! Connect w/ Olaf van Gerwen: Website: https://chuckstudios.com/ Olaf's LinkedIn: https://www.linkedin.com/in/olafvangerwen/ Olaf's Instagram: https://www.instagram.com/olafvangerwen_fooddirector/ Chuck Studios' LinkedIn: https://www.linkedin.com/company/chuckstudios/ Chuck Studios' Instagram: https://www.instagram.com/chuckstudios/ Chuck Studios' Facebook: https://www.facebook.com/chuckstudios/ Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Podcast: https://open.spotify.com/show/57h1TKWmvENS9QhBPDkXdl?si=d562cf19a14b43fe Text: 843-279-5843 Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA 00:00 Introduction 03:30 How'd You Get Into Advertising? 04:22 Advertising Is Grand Daddy of Aesthetics 06:47 Briefing Bingo 07:13 Competing Brands Tend To Become Indistinguishable 11:30 Developing a Culinary Identity 15:32 Lighting a Wheel of Cheese 17:11 A Word From Our Sponsor 19:44 The Risks & Rewards of Changing Something in Your Brand 21:55 When Do You Know it's Time to Change? 22:32 The Brilliance of Cheetos Branding/Advertising 27:12 The Greater Influence of Food Advertising 32:51 Attention is Worthless Without Brand Recognition 34:59 What Are Some of The Most Impressive Campaigns You've Seen? 37:58 Learning How To Film Food In Only 3 Days 39:00 What's Your Favorite Food to Film? 40:47 What Does the Crew on a Food Commercial Eat? 41:19 Thoughts on the UK Trying to Ban Fast Food Advertising 44:21 Where Can We Stay Up to Date With Chuck Studios? 46:24 Lighting Round
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