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The AdCast is the podcast for aggressive advertisers and motivated marketers looking to expand their marketing, business, and entrepreneurship knowledge. In each episode, Eric Elliott takes you on a journey to understand what motivates the top entrepreneurs. Learn how these entrepreneurs go from an idea to achieving next-level business success.
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Olaf van Gerwen is the co-founder and Global Creative Director of Chuck Studios, the world’s first and only global food advertising specialist headquartered in Amsterdam, with branches in Los Angeles, Moscow and London. Before starting Chuck Studios, he filmed and directed over 600 commercials in 30+ countries for which he won multiple Lions, Epica’s and Effies.
Chuck Studios is where food goes to get famous. High speed shooting, computer controlled robotics and complex special effects are put to work to deliver mouth watering images. Over the years Chuck Studios has added strategy to its offering. It currently helps food brands around the world develop their Culinary Identity: a strategy that turns food into distinctive brand assets by dictating how it behaves, how it interacts with its surroundings and by designing the universe it lives in.
In this episode we discuss how Olaf actually landed into the food advertising industry, the lack of individuality between competing brands, how to develop a culinary identity, the brilliance of Cheetos advertising, what the crew eats when filming a food commercial, the influence food ads have on shaping behavior, and much more!
Connect w/ Olaf van Gerwen:
Olaf’s LinkedIn: https://www.linkedin.com/in/olafvangerwen/
Olaf’s Instagram: https://www.instagram.com/olafvangerwen_fooddirector/
Chuck Studios’ LinkedIn: https://www.linkedin.com/company/chuckstudios/
Chuck Studios’ Instagram: https://www.instagram.com/chuckstudios/
Chuck Studios’ Facebook: https://www.facebook.com/chuckstudios/
Connect w/ Eric Elliott:
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