One Percent Better with Chris Earley | Going Forward 121
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Going Forward, formerly known as The AdCast, is Eric Elliott’s podcast about the people building something that lasts. Eric, the founder of VIP Marketing, talks with entrepreneurs, law firm owners, and leaders about how they grew, what they got wrong, and what keeps them moving forward.
The American Marketing Association named Going Forward Best Podcast in 2024 and again in 2025.
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Eric Elliott is the founder of VIP Marketing, a performance marketing agency for law firms with a focus on personal injury. He started VIP on September 21, 2010, and VIP’s clients generate over $2 billion in combined revenue. In 2026, AMA Charleston named him Marketer of the Year.
Through Craft Creative, its premium video production arm launched in 2015, VIP has produced creative for law firms for over 10 years. Eric’s background includes work as a senior media consultant for major broadcast networks, and he contributes to Entrepreneur and regional bar publications.
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