Navigating the Perils of Unqualified Clients in Your Marketing Agency
Awesome marketing campaigns and memorable branding doesn’t happen overnight, the allure of expanding one’s client base is often irresistible. However, the path is fraught with a peculiar challenge: unqualified clients. These are not clients lacking in vision or ambition, but rather those whose expectations eclipse their fiscal realities. They...
The Art of Patient Recruitment: My Journey in Hiring for a Digital Marketing Agency
I’ve faced the intricate task of recruiting for an Account Manager position for our digital marketing agency. This journey has been more than just a hiring process; it has been a learning experience rich with insights and revelations. It taught me the importance of patience in recruitment, a lesson I wish to share through this blog.
