My Thoughts In Digital Form

In the ever-evolving world of marketing, expectations, and outcomes are often closely intertwined with the budget allocated to a campaign. Imagine a scenario where someone promises you exceptional results, but these results are directly tied to the amount you’re willing to invest. This delicate balance between ambition and resources forms the crux...

Growing a business is no easy feat – it takes careful planning, execution, and a whole lot of hard work. But once you’ve got a thriving business on your hands, how do you scale it up? How do you take it to the next level?In this blog post, we’ll explore some tips and strategies for scaling a business successfully. Whether you’re just getting...

I’ve seen so many small business owners fail to achieve success, despite having all the talent and hard work in the world, because they don’t know how to be successful entrepreneurs. After working with hundreds of entrepreneurs over the years, I believe there are seven fundamental principles that any entrepreneur needs to understand to achieve...

Many people have the notion that a brand strategy is limited to creating a catchy tagline or a nice logo. Well, that’s nowhere close to the truth.

SEO (search engine optimization) seems pretty straightforward. Simply pick a couple of keywords, and just like that, your page is SEO optimized, Right?

It’s a well-known fact that today, if you’re not on Google Maps, you practically don’t exist. Customers today use their phones for everything, from research to navigation. The most popular navigation app is Google maps, available on any Android device and through the Google search engine. When locals want something nearby, they go to Google. So if...

This outline will change your social media planning forever. There’s a lot that goes into the Perfect Social Media pie – color, photos, captions, hashtags. There is never a lack of options when setting up a Social Media post or plan. But all of that can be misconstrued and your content could lie flat if you don’t use your platforms to better your...

As the world is battling the dangerous Coronavirus pandemic, businesses are struggling to stay afloat. With the demand for many services dwindling, how should you approach your marketing campaign? Marketing during a health crisis is tough. The economic downturn is making it even tougher. However, stopping promotional efforts altogether is...

In recent weeks the COVID-19 virus has no doubt changed what we considered a normal way of life. Our social relationships are now digital, and the term social distancing is the norm that we will have to get used to. The new normal has brought about the need to work from home, and the requirements to conduct business from home is mandatory. As I ...

You may be wondering why an advertiser/marketer is saying that advertising destroyed a social media platform mogul. April 2019 saw a Facebook algorithm change. Suddenly, how you individually act and react on the platform affects who sees what. So, you could post killer content but if it doesn’t spark a conversation, it may never be seen.